Design
Typography
“Fonts are the clothing that our ideas wear”
classical time-tested typefaces
Sans & Serif
Serif reads best at smaller sizes, can be complementary
Font Variance: Too many confuse the reader
Definition: Fonts that are too similar cause ambiguity
Readability: use upper and lowercase letters, all caps+annoying and shout-y
Alignment: Left alignment reads easiest, consider eye flow as it moves down the page
Emphasis: Use these tools with discretion and without disturbing eye flow
- Italics
- Bold
- Size
- Color
- Typestyle Change
Integrity: Avoid stretching or distorting type
Weight: Strive for a sense of balance
Kerning: spaces between letters themselves
Tracking: spaces between groups of words
Large Text Blocks: Rags
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