KAZU Coffee Mug

ROP Poster

Magazine Cover

Brian's Portrait

Anamorphic Lens Practice

Album Cover

Concert Poster Art

Identity Package

3 Design Variations

Final Logo Development

Color

B/W

Logo Design Development

Portfolio Cover

Logo Research Assignment

For my logo research project I chose the French company Renault. The Renault Corporation was established in 1899 by French industrialist Louis Renault with his brothers Marcel and Fernand. The company’s first logo originated from the initials of the tree brothers. The logo went through multiple changes between 1900 and 1923 with designs including original Renault models and a tank. It wasn’t until 1925 that the first diamond logo was released. Since then, Renault has stuck with their diamond shape, although it has had some work done throughout the years.

In 1972 famous Hungarian French artist Victor Vasarely was contracted to held modify and modernize the diamond logo. They wanted to make the logo more dynamic and thought that a simpler shape would fit their needs better. The angular lines were added to the original diamond and the use of a dark shaded area gave it simplicity. The yellow box was added in the Renault logo in 2004. The yellow is supposed to represent joy and optimism, while the gray diamond represents sophistication and creativity.

Box Design

"Lumpy Bumps"
Created in Adobe Illustrator

Make your own Sneaky Seth!

Helvetica Film

Helvetica Originates from Switzerland.The typeface was created in 1957. The Name Helvetica originates from the latin word for “Switzerland”. In English, it translates to “Switzerland Type”. Helvetica brought the Swiss design style into popularity. Other typeface design styles and movements were: Modernism, Grunge, and Post-Modernism. The film really went in-depth with the importance of type. Every designer seemed to have a slightly different standpoint on what it meant to be a good font but they all seemed to agree that a font must convey what it is promoting and it must be legible and relevant. 

Helvetica Examples:

       

TypeFACE

"TypeFace Doom"
Created in Adobe Illustrator

Custom Text

"JT Slackr I"
Made in Adobe Photoshop

"JT Slackr II"
Made in Adobe Photoshop

"JT Slackr III"
Made in Adobe Photoshop

Poster Work

"Sexiboi"
Made with Adobe Photoshop

"Buzz E. Bear"
Made with Adobe Photoshop

"SQUADD"
Made with Adobe Photoshop

Sugar Skull

"SugarSatanSkull"
Made in Adobe Illustrator

NOTES: Type & Typography

Design

Typography

“Fonts are the clothing that our ideas wear”

classical time-tested typefaces

Sans & Serif

Serif reads best at smaller sizes, can be complementary

Font Variance: Too many confuse the reader

Definition: Fonts that are too similar cause ambiguity

Readability: use upper and lowercase letters, all caps+annoying and shout-y

Alignment: Left alignment reads easiest, consider eye flow as it moves down the page

Emphasis: Use these tools with discretion and without disturbing eye flow

• Italics
• Bold
• Size
• Color
• Typestyle Change

Integrity: Avoid stretching or distorting type

Weight: Strive for a sense of balance

Kerning: spaces between letters themselves

Tracking: spaces between groups of words

Large Text Blocks: Rags

NOTES: Color Theory

Color Theory

• Primary, secondary, tertiary
• Red, Orange, Yellow, Green, Blue, Indigo, Violet
  

Primary Colors

• Pigment generated: red, yellow, blue
• Light generated colors: red, green, blue
• Subtractive color: Pigment Generated Model
• Additive color: Light Generated Model

Secondary & Tertiary

• a secondary color wheel can expand to tertiary and beyond
• Dark color recedes, light color advances

Color Mixing

• RGB light generated models
• RGY Pigment generated model
• CMYK print process

Color Modes

• Monochrome: tints, shades and tones of a single hue
• Grayscale: Black and white only
• Web safe RGB: Hexadecimal compatible

Color Modification

• Tint: add white to a pure hue
• Shades: add black to a pure hue
• Tones: add grey to a pure hue

Color Harmony

• Complementary
• Split complementart is choosing one to the right left and across the spectrum
• Alogous are 3 colors right nect to eachother
• Triad triangle shap, corners
• Tetradic: rectangle
• Quadrilateral: square

Color Palettes

• Different color palettes can invoke mood,location,emotion

Color properties

• Cool
• Warm
• Bright
• Dark Saturated
• Desaturated

Color Intensity

• Color intensity changes in relation to its surrounding color

Cultural and Psychological Color Associations

• These color associations are generated from cultural and contemporary sources and may not be universally recognized

Why Color Matters

• 73% of purchasing happens in store
• catching shoppers eye.
• Color increases brand recognition by up to 80%
• Color affects appetite
• Blue is a rare occurrence in nature
• We have no appetite response to blue food
• Color affects the mind
• Pink is a tranquilizing color
• used in prisons, holding cells ect.