Logo Research Assignment

For my logo research project I chose the French company Renault. The Renault Corporation was established in 1899 by French industrialist Louis Renault with his brothers Marcel and Fernand. The company’s first logo originated from the initials of the tree brothers. The logo went through multiple changes between 1900 and 1923 with designs including original Renault models and a tank. It wasn’t until 1925 that the first diamond logo was released. Since then, Renault has stuck with their diamond shape, although it has had some work done throughout the years.

In 1972 famous Hungarian French artist Victor Vasarely was contracted to held modify and modernize the diamond logo. They wanted to make the logo more dynamic and thought that a simpler shape would fit their needs better. The angular lines were added to the original diamond and the use of a dark shaded area gave it simplicity. The yellow box was added in the Renault logo in 2004. The yellow is supposed to represent joy and optimism, while the gray diamond represents sophistication and creativity.

Box Design

"Lumpy Bumps"
Created in Adobe Illustrator

Make your own Sneaky Seth!

Helvetica Film

Helvetica Originates from Switzerland.The typeface was created in 1957. The Name Helvetica originates from the latin word for “Switzerland”. In English, it translates to “Switzerland Type”. Helvetica brought the Swiss design style into popularity. Other typeface design styles and movements were: Modernism, Grunge, and Post-Modernism. The film really went in-depth with the importance of type. Every designer seemed to have a slightly different standpoint on what it meant to be a good font but they all seemed to agree that a font must convey what it is promoting and it must be legible and relevant. 

Helvetica Examples: